Thriving Ecommerce with EMV Chip Card Technology

 

EMV Stands for Europay, MasterCard and Visa, but what is it? A global standard for payments cards based on chip technology. The card is developed by three companies and now supported by several other companies like Discover, American Express and UnionPay the cards have microprocessor chip inside that protect the interest of the consumers and reduce the fraudulent activities while you’re making payments. 

The new technology is being developed to secure the payments security and protect the interest of international and local customers. EMV cards add extra power and technology to merchants and financial institutions in their processing systems. When swipe EMV chip cards every time it generates a unique code that get recognized with each purchase “the code generated takes into account numerous different variables and is not linked to a card member’s account.”  

EMV cards are the better protector of counterfeit fraud. The process makes chip card information more difficult to steal and therefore makes a chip card more difficult to counterfeit, said Dina DeMerell, executive director of payments security at Chase Card Services. For better processing with EMV cards follow as on - http://www.radiantpay.com/merchant.html